A cui e scovearga? (test de retorică publicitară)
cuvintele, telalîcuri @ 19 August 2009
Faci marketing la o firmă de scovergi. Colegii tăi scovergari şi cu tine nu reprezentaţi singurul desfăcător de scovergi de pe piaţă, dar sînteţi primul care îşi face reclamă (am ales special categ. asta de produse, în ideea că e teritoriu virgin). Cum decizi să i te adresezi consumatorului, relativ la propria marfă, în cadrul comunicării comerciale obişnuite (publicitate ATL/BTL)?
a) Scovergile noastre sînt cele mai bune…
b) Viitoarele tale scovergi sînt cele mai bune…
August 19th, 2009 at 7:13 am
noi nu vindem scovergi, vindem un mod de viata …
August 19th, 2009 at 8:52 am
@neagrigore: …mda…avand in vedere ca, uneori, viata e (ca) o scovearga (”minciuna”, cum i se mai spune…).
August 19th, 2009 at 9:56 am
“Noi suntem scoverga”, asa cum, pe vremuri, protv-ul zbiera atotputernic “asta e televiziunea”
August 19th, 2009 at 12:15 pm
@nea: alo, e pt. consumatorul final! (nu pt. magazinul progresiv)
@diana: of, si m-am ferit sa zic gogosi… degeaba… pt. tine sint covrigi, ok?
@liviu: oare, daca am zice “asta e scovearga”, ar trebui platit (c) la sirbu?
August 19th, 2009 at 4:26 pm
“scovergi ca la mama acasa”
August 19th, 2009 at 4:37 pm
“scovergile copilariei tale”
August 19th, 2009 at 9:47 pm
“Scovergi pur si simplu!”
August 20th, 2009 at 12:42 pm
Scovergi si castigi! (pentru liviu)
August 20th, 2009 at 2:26 pm
pai sa impacam si capra si scovearga!
clientul care tine la fantezia cu lauda de sine si-o poate rezolva parazitand gratios un brand faimos:
“probably the best scovergi in the world” [carlsberg]
“just eat it!” [nike - cu scovearga muscata in forma acelui logo]
“Let your tongue do the walking!” [yellow pages - in locul degetelor va fi o limba care rasfoieste scovearga..]
“Come alive! You’re in Scovearga generation!” [ pepsi]
“There are some things that money can’t buy. Have a Scovearga!” [mastercard]
“Scovearga. The other white meat” [national pork board]
“With a name like Scovearga, it has to be good!” [smucker's]
“Did somebody say Scovearga?” [mcDo]
“Nothing comes between me and my Scovearga” [calvin klein]
“Share moments. Share Scovearga” [kodak]
“We make Scovearga the old-fashioned way – we work for it!” [smith barney]
“Scovearga outsite. Put it Inside” [lol, la inceput a fost Intel]
August 21st, 2009 at 11:04 am
la scovearga noastra coca e mai tare
o scovearga uleioasa pentru buzunare uscate
August 24th, 2009 at 1:34 am
Multumesc, sinteti fantastici! O sa ma gine\desc la un premiu sau mai multe pt. “impresia artistica”, dar… era un test-grila, nu unul de creativitate. Sorry folks. Vin cu argumente si explicatii intr-o postare aparte.
August 24th, 2009 at 5:26 pm
Pai de ce nu ai spus ca e grila? Varianta B pentru ca e DIY
September 24th, 2009 at 9:39 am
[...] Veche şi e mai aşa, pentru profe de română. Redau un capitolaş, nu de alta, ci ca rezolvare a testului de retorică publicitară cu care vă sînt dator de cîteva săpt.: [...] Tonul reclamelor s-a [...]
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