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GSU: o nouă Marfă: sub formă de… pilule…

semnal @ 23 November 2007

Realizatorii fostei emisiuni Marfă, sub bagheta aceleiaşi Ana Maria Caia, revin, tot pe Realitatea, cu GSU (Ghid de Supravieţuire Urbană). E un serial de mini… de micro-emisiuni, nu mai lungi decît videoclipurile, în care se istoriseşte cîte un obiect, cîte o modă, cîte o deprindere de consum. Un fel de enciclopedie… quicky! Pilulele GSU au haz şi datorită abordării pragmatic-hedoniste, nu lipsită de ironie (în conformitate cu titlul). O parte din tuşa stilistică smart & witty vine şi de la formatul scurt, care constrînge la concizie şi mozaicare. Uite, la cîte vorbe am scris aici, se şi ducea juma’ de emisiune…
Primul episod e dedicat – provocator, huh? – drogurilor. Interesant e motivul pentru care sîntem descurajaţi să le consumăm… destul de neaşteptat pentru un canal oficial, dar în fond foarte credibil şi persuasiv pentru targetul tînăr. (Oamenilor ăstora ar trebui să li se încredinţeze campaniile anti-drog, nu pateticilor din agenţiile toacă-fonduri.)
Şi mai interesant este amănuntul, inclus în acest prim episod, că firma Bayer a inventat heroina cam în aceeaşi perioadă în care a inventat şi aspirina; şi că prima doctorie se putea cumpăra la liber, în timp ce pentru a doua se cerea reţetă… Aşa este, confirm: e ceea ce am omis (cu un oarece regret) să menţionez în recentul meu articol despre aspirină: aceluiaşi Felix Hoffmann, inventatorul aspirinei, îi “datorăm” şi heroina. Aceasta din urmă trebuia pur şi simplu să calmeze tusea… Şi multă vreme nu s-a ştiut că provoacă dependenţă…

Related links:
Comanescu – Ceva nou pe Realitatea
Realitatea.net – GSU

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