Slogane improbabile: PeugeotToots & The Maytals – Take Me Home…

Tnuva Milk

telalîcuri @ 30 August 2007

Ştiu cîteva zeci de publicitari români (toţi geniali) care ar reproşa că “hmmm… prea e la prima mînă”.

Related links:
Nou în magazine: lapte matern şi lichid amniotic
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48 Responses to Tnuva Milk

  1. vlad Says:

    pai si nu e?

  2. textier Says:

    de fapt, nu e.
    e mai greu sa faci lucruri simple (mai bine zis usor de receptat).
    efortul de codificare e mai mare atunci cind i se adauga respectul pt. destinatar.
    am vrut sa scot in evidenta o prejudecata a publicitarului roman (facind leg. si cu spotul de la noi). as vrea sa primesc cite 1$ pt. fiecare data cind am auzit-o pe asta cu “prima mina” in 13 ani de advertising.

  3. krossfire Says:

    In Romania avem cateva staruri ale copyrwritingului si vreo 50 de agentii care mustesc de genii pustii.

    Nu ma incanta reclama dar parca tot e mai bine decat ”Tedi are pentru tine, fructe, morcovi, vitamine..”

    De-aia am ales PR-ul :D

  4. textier Says:

    krossfire: reclama la tedi e o f. buna reclama pt. copii cu un cintecel simplu si memorabil.
    brand character-ul tedi (kubus in polona = ursulet, in romana ar fi mers un martinel) e f. izbutit.
    de citiva ani, alde romanache tot incearca sa plaseze pe piata sucuri pasteurizate cu morcov + alte fructe, la calitate si pret comparabile cu tedi… dar alte mascote. am vazut (si cumparat pt. fi-miu) si varianta cu iepuras (de la raureni parca) si pe cea cu bobc de rata (un producator din satu mare). nu au reusit sa-l detroneze pe tedi: gustul fiind aproximat destul de bine, am dedus ca motivul e in primul rind simpatia brand-ului.
    bafta in pr! vezi ca acolo nu scapi de intelegerea target-ului. dimpotriva, ai nevoie de mai mult tact, de mai mult respect in relatiile nemijlocite cu el.

  5. Anonymous Says:

    http://www.jurnalul.ro/articole/101144/firesc-despre-brand

  6. textier Says:

    @anonim: lol

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